About Us

50+ Years of Dedicated Service

Service Electric was started in 1966 by Larry Brandt and Vic McDermott.  They worked out of a small building on the east side of Reedsburg.  As the business grew, they built the existing shop at 524 S. Albert Ave. on Reedsburg's west side in the summer of 1966.  They sold Hotpoint appliances for many years and later changed to light fixtures.
Vic retired in 1987 and Larry managed the business himself until his son Tim joined him in 2007.  Larry remained in the business until 2011.  All of Larry and Vic's original employees (Jim Brandt, Ted Dietz, Gene Schutz, and Jim Cunningham) remained with the company until their retirement.  Service Electric is proud of our family oriented and employee focused business environment.  


Tim And Melissa Brandt


Nick Mayer

Scott Haugh

Brian Tourdot

Darin Weitzel

David Dorow

Jess Eastman

Ryan Bradley

Greg Anstett

Kyran Horkan

Gunner McSweeney

Jeremy Krayer

Contact Us

Drop us a line!

Better yet, see us in person!

Feel free to visit Tim, Jess, or Jeremy during normal business hours.

Service Electric of Reedsburg II, Inc.

524 S. Albert Ave., Reedsburg, WI 53959

(608) 524-4232


Monday - Friday: 7am - 4:30pm

Saturday: Closed

Sunday: Closed